Brand Development

Ann Arbor State Bank Branding

Ann Arbor State Bank

A newly forming community bank was planning a Winter 2009 opening in a poor economy. The bank strategy included offering the best customer service from experienced banking professionals. We developed the brand as “The Personal Bank”.

We Provided:

  • Brand Development
  • Design & Art Production
  • Copywriting
  • Photography
  • Web Design & Development
  • Advertising
  • Media Planning
  • Project Management
  • Materials Development
Flagship Private Air Branding

Flagship Private Air

A new private air transportation company needed a name, positioning and visual identity that would help them stand out from the crowd. We crafted a full-service branding solution that was reflective of the high-end clientele that the company catered to, and helped to position them for success in this highly competitive market.

We Provided:

  • Name Development
  • Logo Design
  • Corporate Identity Development
  • Graphic Design & Art Production
  • Photography
  • Retouching
  • Copywriting
  • Project Management
  • Web Design & Development
Jordan Reses Branding

Jordan Reses

Jordan Reses needed a fresh new look. Their old brand didn’t quite convey how the company had progressed, nor did it tell the customer what they offered – medical equipment to the Veterans Administration, Department of Defense, and other federal treatment facilities. Their new brand identity conveys that message with striking color, contemporary imagery and typography, along with a descriptive tagline.

We Provided:

  • Tagline Development
  • Logo Design
  • Corporate Identity Development
  • Graphic Design & Art Production
Maxion Wheels Commercial Vehicle North America

Maxion Wheels Commercial Vehicle North America

Maxion Wheels is the largest wheel manufacturer in the world, but had weak brand recognition. Several past name changes and a new acquisition complicated the matter. Research indicated their differentiator was their higher performance in many areas of the business. From this, we developed “Raising The Standard” as their new brand moniker.

We Provided:

  • Brand Development
  • Brand Guidelines
  • Design & Art Production
  • Copywriting
  • Photography
  • Web Design & Development
  • Advertising
  • Media Planning
  • Project Management
  • Materials Development
Maxion Wheels Commercial Vehicle North America

Maxion Wheels Commercial Vehicle North America

Maxion Wheels is the largest wheel manufacturer in the world, but, at the time, they had weak brand recognition. Several past name changes and a new acquisition complicated the matter. Research indicated their differentiator was their higher performance in many areas of the business. From this, we developed “Raising The Standard” as their new brand moniker.

We Provided:

  • Brand Development
  • Brand Guidelines
  • Design & Art Production
  • Copywriting
  • Photography
  • Web Design & Development
  • Advertising
  • Media Planning
  • Project Management
  • Materials Development