Brand Development

Arbor Professional Solutions

The Ann Arbor Credit Bureau had a 90-year history in southeast Michigan. Due to changes in federal regulation, and selling the credit bureau branch of the business, they needed to rename and rebrand the company. As a debt recovery agency, we discovered a unique differentiator in the way Arbor does business — they are friendly, approachable and maintain good relationships with consumers. The new brand conveys the true image of the company, while preserving their legacy with the “Arbor” part of the name.

We Provided:

  • Brand Development
  • Design & Art Production
  • Copywriting
  • Corporate Identity & Collateral
  • Marcom Plan
  • Materials Development
  • Web Design & Development
  • Project Management

Ann Arbor State Bank

A newly forming community bank was planning a winter 2009 opening in a poor economy. The bank strategy included offering the best customer service from experienced banking professionals. We developed the brand as “The Personal Bank”.

We Provided:

  • Brand Development
  • Design & Art Production
  • Copywriting
  • Photography
  • Web Design & Development
  • Advertising
  • Media Planning
  • Project Management
  • Materials Development

Flagship Private Air

A new private air transportation company needed a name, positioning and visual identity that would help them stand out from the crowd. We crafted a full-service branding solution that was reflective of the high-end clientele that the company catered to, and helped to position them for success in this highly competitive market.

We Provided:

  • Name Development
  • Logo Design
  • Corporate Identity Development
  • Graphic Design & Art Production
  • Photography
  • Retouching
  • Copywriting
  • Project Management
  • Web Design & Development

Jordan Reses

Jordan Reses needed a fresh new look. Their old brand didn’t quite convey how the company had progressed, nor did it tell the customer what they offered – medical equipment to the Veterans Administration, Department of Defense, and other federal treatment facilities. Their new brand identity conveys that message with striking color, contemporary imagery and typography, along with a descriptive tagline.

We Provided:

  • Tagline Development
  • Logo Design
  • Corporate Identity Development
  • Graphic Design & Art Production

Maxion Brand

Maxion Wheels Commercial Vehicle North America

Maxion Wheels is the largest wheel manufacturer in the world, but, at the time, they had weak brand recognition. Several past name changes and a new acquisition complicated the matter. Research indicated their differentiator was their higher performance in many areas of the business. From this, we developed “Raising The Standard” as their new brand moniker.

We Provided:

  • Brand Development
  • Brand Guidelines
  • Design & Art Production
  • Copywriting
  • Photography