Iglesia Martell Law Firm, PLLC
A local Law firm needed a new logo and visual identity that exemplified their unconventional approach to law, and appealed to an underserved Hispanic market. Our solution was a pleasant departure from traditional, conservative law firm branding that helped to position our client appropriately to reach her target market.
Ann Arbor State Bank
As the new bank in town, Ann Arbor State Bank wanted to set themselves apart from the more established banks by putting a strong emphasis on their experienced team and the personal service they afford their customers. We responded with a logo that subtly reflects these traditional values while maintaining the contemporary look and feel appropriate to a progressive new business.
Blades Tow Right
Blades Tow Right manufactures warning lights and other equipment for the towing industry. Their logo was very outdated and did not reflect the quality of their product line. The new logo captured their unique selling proposition – “A better product for less”.
CCSG Holdings, Inc
CCSG Holdings required a logo that reflected their role in providing career guidance services to the Catholic community. The compass-inspired star design provided the perfect foundation for a brand that emphasizes both faith and guidance.
The Conlin Firm
Our client wanted to provide legal council for couples seeking divorce. The imagery we used needed to display professionalism and a contemporary look and feel. We chose the type style, along with the circular mark, to represent people meeting at a table seeking mediation, guidance and equitable solutions.
Dexter Tax & Accounting Services, Inc
Dexter Tax needed a logo to help solidify their professional image, but wanted to steer clear of anything that looked cold and corporate. We interviewed the owner to get a feel for her own visual style and tastes, and then created a logo that reflected the warm personality and friendly service that defines her competitive advantage.
Seattle-based Imagine Crafts is a leading supplier of inks and accessories for the craft market. Using a playful font, contemporary color palette and transparent colors, we created an identity that effectively communicated the creative nature of their product line.
The new Jordan Reses logo was created to help position the brand and speak directly to their target audience. As a medical equipment supplier dealing mostly with the VA and other federal treatment facilities, their clients typically share a strong sense of patriotism and national pride. The logo we developed strongly reflects this patriotism while maintaining a clean and professional look, appropriate to a medical supply company.
Kiwanis Thrift Sale
The local Kiwanis club needed a logo to help promote their weekly thrift sale. After analyzing the target audience and the nature of the sale, we decided that a quirky, fun and retro look would be the perfect way to capture the spirit and charm of this unique and unusual event.
Michigan Forensic Accounting
Michigan Forensic Accounting was a new firm that specializes in fraud detection, recovery and prevention training. Although the firm was newly created, the principals brought a wealth of experience and high-profile clients. Their name and identity needed to convey their image. Their name was developed to position them as experts in the entire state of Michigan; not limiting them to a particular geographic area. We chose to create their identity as understated and professional.
St. Francis of Assisi Parish and School
St. Francis of Assisi School and Parish needed help bringing some consistency to a disjointed brand. We delivered an inspirational logo and visual identity that helped them define their collective vision, along with a set of written guidelines to help keep everyone in sync.
A major automotive supplier needed a logo for a new line of quality brake drums. It was a lightweight product made from premium materials. A clean appearance, unsurpassed durability and the ability to handle larger payloads set it apart from the competition. We responded with a sleek, modern design that perfectly reflects these key attributes while maintaining a polished, high-end feel worthy of the premium nature of the product.
Tidy Tom Commercial Cleaning & Supplies
As part of an overall rebranding effort, Tidy Tom needed a logo update that would build on the years of equity they had already established but give them a fresh new look. The new logo we created contains a blend of traditional and contemporary elements that celebrates their long history of excellence while embodying a more modern sense of design and style.