Our Process

If you want to work smart, you have to be systematic – not just to save time, but also, to save money. This can be kinda tricky when working on a big idea because being creative doesn’t usually happen systematically.

Although no two projects are ever the same, we’ve figured out in our 29 years that most follow a critical path to get from start to finish.

Following our process, we’re able to keep projects running smoothly – and that includes staying on time and on budget.

The main phases of our process are:

Step 1

project initiation

We put together a schedule, budget and timeline as we craft a creative brief to identify key project objectives.

step 2

creative development

We start with research that guides us as we develop a strategy, create the right words and visuals, and refine concepts.

Step 3


From copywriting and design, to printing and coding – this is where we turn concepts into reality.


One of the most rewarding moments in a project is the day we deliver it and put it to work for you.

Need Direction?

Take control of your marketing with our exclusive MA2P process!

A MA2P is our customized, affordable, forward thinking, Marketing Assessment and Action Plan for growth-minded businesses. MA2Ps are great for start-ups as well as established businesses.

Our MA2P takes you through a 7-step process where we analyze your business, its customers, the competition, and the market to make an assessment of your brand and provide positioning recommendations.  After the assessment phase, we work with you to create an effective action plan with a pre-approved budget and appropriate tactics.

With a MA2P you can:

  • Market your business more effectively
  • Validate or clarify your brand
  • Differentiate your business from the competition
  • Have more time to focus on what you do best and less time working on marketing your business
  • Gain more knowledge about your business, customers and competition

Interested in how we can put our process to work for you?