Articles
Brand Culture Design: Leveraging Creativity To Live Your Brand
Summary Brand culture design is the process of implementing your branding into your environment and it’s not just for large or start-up tech companies anymore. Brand culture design can lead to higher employee satisfaction and productivity along with greater customer...
Social Media – A Powerful Component of Integrated Marketing
It is hardly news that social media is an incredibly popular vehicle for communication, interaction and engagement. It touches the vast majority of people in some way, from personal conversation to interaction with school, work, health providers, the government and...
Brand-Based Marketing
One of the most common and challenging questions for businesses is, “how do we improve the effectiveness of our marketing?” The most common answer is a different creative approach, with fresh ideas for designs, headlines, etc. This may be part of the solution, and sometimes it works on its own. But all too often, there is little significant or sustainable improvement. Why?