Chevy Performance Parts - E-ROD Campaign
GM created the first ever high-performance powertrain system that allowed a hot-rodder to be eco-friendly. Promoting the E-ROD system involved a mobile marketing event and extensive print and web communications to inform both the trade industry and consumer. Our campaign featured a high-end look with a message as upscale and innovative as the product line itself. This approach helped make the new product launch a huge success.
- Marketing Strategy
- Graphic Design & Art Production
- Art Direction
- Print Coordination
Maxion Wheels - Military Campaign
As a provider of HMMWV (Humvee) wheels to the U.S. military, Maxion Wheels wanted strong representation at the Military Vehicle Exhibition and Conference in Detroit. We created a campaign that included a trade show booth, exhibit show print and web advertisement, trifold brochure and giveaways.
- Concept Development
- Image Retouching
- Graphic Design
- Art Production
Terumo Cardiovascular Group - Beating as One Campaign
Terumo had been the exclusive distributor of stabilization technologies for cardiothoracic procedures for approximately one year. There had been minimal marketing to date, sales had not met expectations and the client needed to move inventory fast. We developed the “Beating As One” campaign to capture the attention of the market. We communicated this message through several channels including print and web advertising, direct mail teaser postcards, a large mailer, trade show banners, web landing pages and an e-blast.
- Creative Development
- Art Production
- Web Coding
- Project Management